Nu is an online platform for people to share and swap their clothes. Users get a constantly changing wardrobe that’s convenient to use and inexpensive. And, as a community, we extend the life-cycle of our clothes and significantly reduce waste.
The platform works like a social network and will initially be aimed at female university students. Users sign up, upload their wardrobe and tag their items by size, colour, and style. They browse through The Nu Wardrobe, choose items that they like and request to book them out for certain dates. The lender accepts the request and a collection or delivery is arranged. Users pay a service fee for each item borrowed or swapped on the platform. There are no additional rental or subscription fees. This allows us to be significantly more competitive on price in terms of access to fashion.
For each item borrowed or swapped not only do users save money, they also save an average of 5,400 liters of water and 14lbs of C02.