maps, promotes and makes accessible digital innovations for climate action


While more and more people are looking for new ways to live sustainably, innovation is thriving, providing creative solutions to reduce our environmental footprint. But these two trends are not intersecting! IYWTo is the first search engine to discover the latest and best smart & green digital services: systems to use renewable energy; applications to share rides and optimise public transit; IoT products to monitor air quality, save water and energy; online communities to borrow, lend, repair, reuse and trade items; platforms to connect to local farmers and grow your own food. IYWTo, that stands for “If you want to”, exists to accelerate the growth of the cleanweb sector by driving customers to the most effective digital services to reduce carbon emissions. Over the past three months, we have collected, analysed and geo-localised over 3,000 digital services that are now fully searchable.

Quick facts

  • 2016 Participant
    Year of participation
  • Urban Transitions
  • UK-England

Yes, I want to know more about this start-up.


  • Stefana Broadbent, director; Francesco Cara, head of product
  • beta.iywto.com/

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