National Second prize winner

Ari Care

Revolutionising the manufacturing technology of body care and cleaning products.


Ari Care is changing the way body care and cleaning products are manufactured by developing a patentable custom technology that allows us to produce organic and fully sustainable products without adding water in the production and shipping phase. This means, we can eliminate plastic packaging and significantly cut the CO2 emissions from transport. We are currently conducting pilot sales through retails stores, but our key revenue stream will be white label service for B2B / HORECA sector.
We are currently raising 450k EUR for building the first machine, setting up facilities and expanding Sales and Marketing activities.

Quick facts

  • 2022 Participant
    Year of participation
  • Sustainable Production Systems
  • Estonia
  • 3
  • 7

Yes, I want to know more about this start-up.


  • Merilyn Keskula, CEO; Silver Viide, CMO; Indrek Toomas, COO

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