Pitch
No one would question you why squeeze a PET bottle before you throw it out. Because it saves space and means you have to return your bottles less often, the recycling stations have to pick them up less often and they need less space and fuel to be transported.
So why don’t you do it with your trash?
You probably even do – You throw out your yoghurt cup and then push down on your trash but one of the amazing capabilities of plastics is staying in shape. Instead of shipping all the air that’s stuck between your yoghurt cups, plastics, food containers, styrofoam packaging etc. our WILSON will break them down into pieces and save space, fuel and money.