National Third prize winner


''Dayra'' is aiming to promote ethical or purposeful fashion retailing by reuse and upcycle clothes


”Dayra” is aiming to promote ethical or purposeful fashion retailing. So basically aims to be an online commercial retail platform that sells secondhand or preowned high-quality clothing with a purposeful twist and very affordable prices.
All solutions point to keeping surplus and discarded materials in the fashion loop for longer.
With this in mind, Dayra strives to promote sustainable and eco-friendly fashion through the reuse of pre-owned clothing and turning clothes with defects into new products by upcycling through our fashion designers’ partners, and at the same time provide a steady stream of donations to a number of partners of Dayra that work in the development field by turning clothes donations to funds.
With this business model, Dayra provides its customers “guiltless” shopping experience with great affordable prices and opens a platform for the public to sell their clothes to make money

Quick facts

  • 2022 Participant
    Year of participation
  • Circular Economy
  • Egypt
  • € 6k
  • € 6.5k
  • 4
  • 300

Yes, I want to know more about this start-up.


  • Basma Tawakol Founder And CEO - Dina Samy Marketing And Communications Manager- Hamsa Hany Operations Manager -Sina Hbous Partner And Strategic Advisor

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