Dude Where Is My Tractor

Making food cheaper by driving down machinery cost per hectare.


Uber for farming. We are creating a world where a farmer can get the work done on their field up to 1/3 cheaper and 10x faster by just clicking a button. No need to own expensive equipment and hire scarce talent. We make sure that the work gets done on time and in high quality by partnering up with the best service providers with most efficient equipment and professional operators and solving their machine utilisation problem. It’s a trillion dollar business.

Quick facts

  • 2018 Participant
    Year of participation
  • Sustainable Production Systems
  • Estonia

Yes, I want to know more about this start-up.


  • Laur Läänemets (Product And Lead), Martin Mägar (product Engineer), Sergei Rumjantsev (product Engineer), Kaspar Gering (data Scientist), Ott Läänemets (agronomist And Advisor)

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