Pitch
Lets face it! Detergent industry is so boring with no disruptive innovation for decades. Imagine a machine that offers you hundreds of options to get your liquid detergent directly prepared in situ!! But how? Liquid detergents consist high level of water (up to 80-95%). Instead of sending end products, ultra-concentrated dilute-ready form detergents will be forwarded to retail points. Then mini machines will instantly dilute, pack and serve customized end products to consumers directly at retail points. This disruptive innovation will minimize wasted expenses in producing, transporting, warehousing and selling processes. By doing so we will be able to produce with less corbon emission, lower warehouse need by 50%, cut transportation need by 70% and lower operational expenses by 20%. This gets even better for consumers, we are able to offer a customized detergent for 30% less pricing.
