Fill Up! Aims to make a socio-climate impact through behaviour-inducing strategies for customer consumption of daily care products. We provide an alternative refill system for personal care products (soap, shampoo, etc.) to tackle the burgeoning problem of plastic waste and also to reduce costs for our customers. More simply, we focus on selling unpackaged personal care products to university residences directly (B2C Model) at convenient locations and a cheaper price for students.