Harnessing social networks and using behavioural science to reduce climate change impacts
1. Problem: it´s hard to induce behavioral change.
2. Put people in the centre and consider how they actually make decisions and not what they should do (we are humans…)
3. Designing tools that work with, not against, them.
An app, integrated with social networks to benchmark personal and collective results
Business 2 Business 2 Customer
Business to Business – Customer engagement platform: for utilities and cities
To Customer – A social benchmarking app to reduce carbon footprint and energy consumption for consumers