National Second prize winner

iyDesign

Making the world a better through design.

Pitch

iyDesign is a dynamic product and service design firm committed to human-centred solutions that enhance everyday activities. With extensive expertise in industrial design and Design & Technology education, we bridge the gap between creativity and functionality. Our approach ensures that each product is globally adaptable and built for long-term value.

At iyDesign, we focus on physical product creation with an emphasis on innovation, sustainability, and people-centric design. Key projects include bench+, an adjustable workbench for students in D&T classrooms, and balance+, a balance bike that transforms into a new product when its initial purpose is fulfilled. Our founder’s vast experience in education informs our deep understanding of how people perceive and interact with design over time. We are able to recognize certain nuances in behavior, from associating complexity with value to understanding the limits of affordability that certain target audiences have.

Together with our clients and collaborators, we create impactful solutions that can stand the test of time.

Quick facts

  • 2024 Participant
    Year of participation
  • Sustainable Production Systems
    Theme
  • Mozambique
    Country
  • 3
    Teamsize

Yes, I want to know more about this start-up.


Team

  • Yussuf Paul Guesela - Founder, Ilundi Marques Adriano-Guesela - Co-Founder, Jorge Adriano - Advisor.

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