National First prize winner


Luhmie simplifies buying sustainable products.


There are hundreds of ecolabels but over half of European customers cannot distinguish environmentally friendly products.

Luhmie will fix this by providing a platform with simplified information so customers can easily find eco-conscious products.

We start by analysing certified cosmetic products and look for what their ecolabels cover. We then break it down into 11 clear areas, such as animal welfare, carbon footprint, waste management etc. Finally, it is up to the customer to decide what is important to them.

Quick facts

  • 2020 Participant
    Year of participation
  • Decision Metrics & Finance
  • Estonia

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  • Kriste Ruuber - Marketing & Sales; Henry Ginter - Product & Data Analytics; Helen Ginter - Advisor, Law & Finance

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