Consumer brands can only create a business case for investment, in sustainable raw material production practices if they can prove the investment’s positive ecological or social impact to the end consumer. Nowadays „trustmarks“ like brands and certificates are insufficient to establish the required consumer trust in the related impact claims, therefore brands have to provide transparency in form of instantly accessible digital proof points.
MeetMySources is a digital platform which allows consumer brands to directly interact with the raw material producers in their supply chain. Understanding of farmer needs and built-in reward structures allow brands to incentivize and invest into farmers’ sustainable behaviour. In return digital proof points on invest and impact provide brands with the commercial value to justify the investment.