National Third prize winner

MOTIVW

Sustainable fashion brand that up-cycles military surplus

Pitch

Motivw is a Sustainable fashion brand based in Cyprus that up-cycles military surplus. It aims to create durable and stylish garments with a lifetime guarantee as a reassurance of their intention to last a lifetime.
The wide variety of camouflage patterns from all over Cyprus, including the UN, British Forces and hunting gear, allows us to create both intricate and simplistic items that outline the multitude of uses and identities camo inhabits, along with the clarity and function that these “foreign” items have to offer.
The purpose of Motivw is to become the first sustainable streetwear brand in Cyprus.

Quick facts

  • 2020 Participant
    Year of participation
  • Sustainable Production Systems
    Theme
  • Cyprus
    Country
  • € 5k
    Revenue
  • € 1,000
    Investment
  • 2
    Teamsize
  • 45
    Customers

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Team

  • George Kyrou : Graphic Design, Social Design Eleonora Christodoulou : Fashion Design, Sustainable Materials

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