Pitch
Motivw is a Sustainable fashion brand based in Cyprus that up-cycles military surplus. It aims to create durable and stylish garments with a lifetime guarantee as a reassurance of their intention to last a lifetime.
The wide variety of camouflage patterns from all over Cyprus, including the UN, British Forces and hunting gear, allows us to create both intricate and simplistic items that outline the multitude of uses and identities camo inhabits, along with the clarity and function that these “foreign” items have to offer.
The purpose of Motivw is to become the first sustainable streetwear brand in Cyprus.