National First prize winner

MyFarm App

How behavioral science can make us more healthy and sustainable


Did you know that 50% of the grocery shoppers intents to buy organic and sustainable? Sadly, only 15% of us actually do so. MyFarm socializes our grocery shopping by comparing sustainability scores of users in online supermarkets. We use product information in existing databases to calculate the average sustainability score of your online basket when you are shopping online. Before you check out of the online supermarket, the MyFarm software allows you to improve your sustainability score with sustainable product suggestions.

The effect of this intervention was proofed in a scientific study with 150 shoppers conducted at the University of Twente. Over the next months, a new team will be founded to transform the innovation into a commercial product. Do you want to change our food system with us? Drop us an email to express your interest.

Quick facts

  • 2015 Participant
    Year of participation
  • The Netherlands

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  • Timo Spijkerboer

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