Reducing Business Travel by assisting better Online Meetings


Despite the advancement of online conferencing, business travel is on the increase especially international travel.

Using OnlineAssist from Red Pen, Enterprises can slash business travel costs by encouraging the use of online meetings in preference to business travel for in-person meetings. To achieve this, Red Pen has developed a new concept called “Business Travel Fingerprinting” to measure business travel by analysing Enterprise Cloud data to establish historical meeting patterns and then predicting future events so that the employees can be assisted to make better online meeting choices rather than opting to travel including an innovative carbon reduction reward system for employees to encourage adoption to this new way of meeting.

It is the founders’ dream to make online conferencing the first choice when conducting business meetings and to reverse the trend of international business travel.


Quick facts

  • 2016 Participant
    Year of participation
  • Decision Metrics & Finance, Urban Transitions
  • Ireland

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  • Sean Brady (Business Development), Liam O'Neill (Collaboration Technical Lead), Diarmaid Finnerty (Data Scientist), Susan Brady (Marketing)

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