Proper Plastic

Smart eco-scratcher that brings people together.


At Proper Plastic, we aim to end global struggle against back itches ☺ by replacing market offering with 100% sustainable back scratcher sticks called ‘PlaStick’. Made from upcycled HDPE and PP, PlaStick allows up to 80% less CO2 emissions than for producing similar product from virgin plastic. Each product comes with an activation code for our mobile app connecting likeminded people and communities and serving as a marketing channel for our upcoming products.

Quick facts

  • 2018 Participant
    Year of participation
  • Sustainable Production Systems
  • Armenia

Yes, I want to know more about this start-up.


  • Peno Mishoyan, Co-founder & Lead Product Designer, Marianna Vardanyan, Co-founder & Head Of Marketing

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