National First prize winner

Reshape Technology

Reducing Carbon Footprint on a Social Scale


Our technology allows anyone carrying a mobile phone to measure and reduce their impact on climate change. It monitors daily activities, automatically calculates carbon footprint and displays it in an intuitive way.

Like a fitness tracker, it works on the principle that if you can measure your performance, you can improve it.

But it doesn’t stop there. We gamify carbon reduction to create behavioural change. We analyse performance, awards points for good carbon behaviour, then create teams so people can compete at an individual, family, city or country level.

We build social momentum, making people part of the solution to climate change, not the problem.

Quick facts

  • 2019 Participant
    Year of participation
  • Decision Metrics & Finance
  • UK-Scotland
  • 2

Yes, I want to know more about this start-up.


  • Anthony Magrath - Founder, Matthew Houghton - Partners

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