National Third prize winner


Roots is a Social Network that transforms every city into a village


Roots is the future solution for the ever growing urban population and the decrease of agricultural landscape.
Roots is going to change the rules in consuming healthy vegetables for the urban society.
We provide a social platform that encourages and stimulates people to grow, buy, sell & share vegetables in the cities.

Roots is a scalable solution that can be applied in any big city in the world.
We have many climate and social impacts, like reducing CO2 emissions, creating fresh oxygen, providing new income channels for city dwellers and establishing urban farming communities.

Quick facts

  • 2015 Participant
    Year of participation
  • Israel

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  • Noam Toledano & Omer Polak

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