Pitch
Tourism’s global carbon footprint has increased from 3.9 to 4.5 GtCO2e, four times more than previously estimated, accounting for about 8% of global greenhouse gas emissions.
This significant rise is due to the quantification of the significant contribution from local transport, shopping and food during their visit. This issue is compounded by day trippers and locals doing similar activities.
Our initial focus is on promoting outdoor tourism in remote and rural locations and rewarding tourism businesses and locals and visitors to make healthier and more environmentally friendly choices. We will re-invest in remote and rural communities to develop infrastructure and resources that support healthy sustainable rural development.
