An online marketplace matching consumer and beauty product sustainability values


The beauty and personal care industry is a large contributor to the global waste and carbon emission problem. Not so beauty-full, right?

SwayToday is an online marketplace that matches individual sustainability values of Gen Z beauty consumers with those of beauty products. This personalized, fun service enables consumers to conveniently find beauty products with their desired sustainability values (vegan, organic, zero waste, ethical, etc…and combinations thereof), discover new sustainable products, and learn about product sustainability. Sustainable beauty brands also benefit as they gain visibility towards their ideal target consumer. Both consumers and brands are guaranteed a planet-friendly experience, as SwayToday not only offsets 100% shipment carbon footprint of purchased products, but also aims to reduce plastic waste by 40% through sustainable product awareness and waste management education.

Beauty shines through your Sway (Sustainable way) Today for a better tomorrow.

Quick facts

  • 2019 Participant
    Year of participation
  • Circular Economy
  • Switzerland

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  • Celine Robert-Tissot, Community & Engagement And Anouk Robert-Tissot, Sales & Business Development

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