The vertical collector generates hot water and warm air by using solar energy and provides a profitable acquisition for the customer at a price of 4000 euro/unit. The beachhead market is represented by hotels, restaurants, spas and swimming pools. Important value propositions are: 20% more hot water obtained and a small occupied surface by the vertical collector versus the plane panels and savings resulted by using hot water and warm air generated with solar energy. There is no climate impact generated by the product function using solar energy. Some competitive advantages are: an agreement for maintenance service in the first 2 years by free, demand for patent and a special design oriented on the vertical. Our founder’s dream is to improve life quality by using solar energy to obtain hot water and warm air and selling our product with a profit of 1500000 euro in the next 5 years.