Vividye AB

Providing reversible coloring technology for textiles


We provide a sustainable alternative to current printing and dyeing methods for cellulose-based textiles that allows coloring and decoloring garments at will, while maintaining the properties of the pristine fibers. Said functionality opens up for many possibilities and improvements in both printing/dyeing and reusing/recycling processes, ultimately contributing to the industry’s shift towards circularity. Bringing our technology to market will optimize the use of resources in textile sourcing and production by granting an extended lifecycle of the raw material, significantly reducing water consumption and the release of chemicals into the environment.

Quick facts

  • 2020 Participant
    Year of participation
  • Circular Economy
  • Sweden
  • 3

Yes, I want to know more about this start-up.


  • Johanna Nissén Karlsson (Co-Founder & Business Developer), Eric Henriksson Martí (Co-Founder & Business Developer), Gustav Larsson-Utas (Co-Founder & Business Developer)

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