WAIR is on a mission to give discarded textiles a new life through the power of upcycling. In our first product, we transform “unperfect” jeans and workwear into modern and sustainable sneakers. Textile upcycling is overlooked in the circular fashion agenda, but it is a powerful recirculation strategy, that minimizes the need for new virgin material, and retains the value in the discarded fabrics. Apart from shoes, we also include the consumers in the production of upcycled fashion through upcycling workshops. Here we empower people to take up the fight against fast fashion while getting to create unique fashion pieces and letting their creativity loose.