Multus Media

Enabling competitive prices for high quality cultivated meat

Multus Media is one of our 2019 award winning participants. They didn’t lose any momentum and aim to have their first product ready by autumn 2020. What they do? They enable the cultivated meat industry to flourish by developing next generation low-cost growth media for animal cells. In short: they bring down the cost for high quality clean meat, so it can compete in the supermarket. They are on a mission to accelerate the forefront of an industry that will replace the devastating impacts of livestock agriculture.

Solid business case: high quality, affordable & sustainable

“After ClimateLaunchpad we got accepted into the IndieBio Accelerator, that came with $250,000 investment.”

We talked to co-founder Reka Tron about their entrepreneurial adventures since last year’s Global Grand Final. She explains a bit about the technology behind their business: “We use a proprietary machine learning platform to optimise a variety of growth factor proteins to meet the requirements for growing different animal cell types and tissues at scale. Taking a data-led approach we design animal-free growth media that is tailored for different cell types. The best part about our product? It is affordable, high-quality and sustainable.”