What if green were the easy option?

Linking consumers to sustainable businesses

There is no lack of ambition with 2019 ClimateLaunchpad participant Greener: they want to ‘repair the planet with every dollar you spend’. Since joining ClimateLaunchpad they were supported by Mirvac Impact Accelerator, ran a successful pilot demonstrating they can bring greener businesses a market share uplift of 5-20%, helped their users reduce their carbon footprints by 28% and achieved 200% of their funding target in under three weeks. They built a solid team, rebranded, and have just launched their beta. Partnerships are in the making with companies like Levi’s, Lush, Estee Lauder, MAC, LEGO, Koala (a mattress brand in Australia and WWF partner) and a big Australian burger company. And in 2022 they raised $4M AUD seed funding, led by NAB Ventures with participation by RealVC.

Needless to say, we are impressed… We got on Zoom for a chat about their achievements and how they got where they are today.

“We lower the threshold of greener shopping for mainstream consumers.”

Tom Ferrier, co-founder and CEO: “We bring green business and consumers together, then make them even Greener by removing all the emissions of what is purchased. How it works? Greener users link their bank account to our app. We then get visibility in to where they are shopping. When they make a green purchase, we remove all the emissions of what they purchased and reflect this in their Green Rating. The better their rating, the lower their carbon footprint. Then when the user isn’t shopping green, we offer Greener suggestions for next time. It’s gamification, a fun and easy way that motivates people to shop greener.”